When trying to increase targeted visitor traffic or promoting a new site or product, an optimized press release can be the key. Press releases can be a very effective tool in marketing exposure as well as in search engine optimization. In order to ensure your press release will be the most effective, there are five simple steps to follow.
Targeted Message
Without knowing what purpose you have for your press release there is no reason to waste your time and money. You have to consider what message you want your press release to relay. You can choose to create brand awareness, work towards adding subscribers to a site newsletter or promote a new product or service. Once you are aware of the focus of your press release you are ready to move on.
Rough Draft
Take the time to create a rough draft. Be sure the paragraphs and information flow, allowing easy readability as well as clear and precise information. You want to make sure your details are in order and to prevent any topic information from jumping around or being out of sequence.
Keyword Placement
Include your keywords in the first and last paragraphs. This introduces your customer to the topic of the press release and reminds them of this same topic nearing the end to imbed this thought as they leave the site. A keyword saturation of 2 to 5 percent throughout the press release is most effective and prevents spamming.
URL Exposure
In order to receive maximum benefit from your press release you should mention your URL a total of three times. You can also ensure a successful release by paying for faster indexing introduction in search engines. On an average, Google news will post your release within a few hours. Natural search engines release within a matter of days or up to a week in time. To assist you with targeted traffic flow you can also use affiliate links, which will provide back links and increase steady traffic flow to your site. Following these five simple steps will allow you to better optimize your press release for the best possible outcome.